Privacy Policy
Effective date: July 13, 2026 Last updated: July 24, 2026
This Privacy Policy explains how your information is collected, used, and protected when you use the Leadership Pressure Pattern Assessment ("LPPA," the "Assessment," "we," "us," or "our") at leadershippressuretest.com (the "Site"), including the free Assessment, the paid "Deep Read" report, the extended forecast, and the Rehearsal Room practice tool.
The LPPA is a self-reflection tool for leadership development. It is not a clinical, psychological, or medical assessment, and it is not designed for diagnosis, hiring, or other high-stakes decisions. Your answers and results are treated as ordinary personal information — not as health or medical data.
Who we are
The LPPA is a collaboration, co-designed by two organizations that act as joint controllers of your personal information under the EU/UK General Data Protection Regulation (GDPR):
- ASAN Digital LLC — the technology and product operator. ASAN Digital builds and runs the platform, hosts the Site, and manages payments, email, and data storage. (Contact: Stefan Verleysen.) Registered address: 13 Station Ave, Schwenksville, PA 19473.
- Coach Landing — the coaching practice and author of the assessment framework and content. The Assessment's intellectual property and methodology belong to Coach Landing. (Contact: Noam Gamady.) Address: Contact: hello@leadershippressuretest.com.
In plain terms: ASAN Digital LLC runs the technology and handles your data day-to-day; Coach Landing owns the framework you're interacting with. For any privacy question you can reach us at a single point of contact (see Contact below), and we will coordinate internally.
Co-designed by ASAN Digital LLC & Coach Landing.
What data we collect
Information you provide or generate by using the Assessment
- Assessment answers — the responses you select as you move through the questions, including the extended forecast questions if you take them.
- Computed results — your primary and secondary patterns, radar scores, and pattern-clarity score, derived from your answers.
- Email address — only if you choose to provide it (for example, to receive your results, to sign in, or to purchase a report). Providing your email is optional to take the Assessment. If you sign in with an emailed code, we send a short-lived login code to your email; we store the code only until it is used or expires. If instead you choose Sign in with Google, Google confirms your email address to us and we store that address in exactly the same way. We keep no password for either route.
- Your name and profile photo — only if you sign in with Google, which supplies them along with your email. We use them to greet you by name and show your photo on your own account page, so you can see at a glance which account you are in. We do not publish them, show them to other users, or use them in marketing. The photo is shown by linking to Google's servers rather than copying it to ours, so if you change or remove it in your Google account, what we display changes too. Signing in with the emailed code instead gives us neither.
- Role / context you enter — optional free-text such as your role, used to personalize your report and rehearsal scenarios.
- Purchase information — if you buy the $19 "Deep Read" report, our payment processor (Stripe) collects and processes your card details. We never see or store your full card number. We receive only limited confirmation data such as your name, email, country, the last four digits of your card, and whether the payment succeeded. If you unlock with a beta or promo code, we record which code was used.
- Language preference — the Site language you choose (e.g., English or Hebrew).
Information from the Rehearsal Room
The Rehearsal Room is a conversational practice tool where you role-play a difficult conversation with an AI counterpart and an AI facilitator. For each rehearsal we collect:
- Session metadata — always collected: your pattern, the counterpart type and scenario you chose, difficulty, language, number of turns, how often the facilitator stepped in, duration, and whether you reached the debrief. This metadata does not include the words spoken in the conversation.
- Conversation transcript and debrief — only if you opt in: the words of a rehearsal are saved only when you tick "save this rehearsal." If you don't opt in, the conversation is processed in real time to run the session (see AI processing below) but is not stored by us.
- Flagged moments — collected when you flag: if you use the ⚑ "flag" control to report a confusing or inaccurate line, we save that line, up to the four turns leading up to it, and any note you add. Because flagging is you explicitly handing us that snippet to review, flagged moments are saved even if you did not opt in to saving the transcript — but only that small excerpt, never the full conversation.
- Saved scenarios and practice notes — scenario setups you choose to save for reuse, and practice notes you choose to record.
- Voice — if you enable voice, the AI's lines are converted to audio by our text-to-speech provider (see Processors below). If you speak instead of type, speech-to-text runs in your own browser using its built-in speech recognition; your audio is not sent to or stored on our servers. Depending on your browser, its vendor (e.g., Google for Chrome, Apple for Safari) may process that audio under its own privacy policy.
Information collected automatically
- Basic technical and usage data — such as your device/browser type, approximate region derived from IP address, pages viewed, and how you interact with the Site.
- Marketing/attribution data — UTM parameters and referral information that tell us how you found the Site.
- Analytics data — aggregate and event-level usage data via Google Analytics (see Cookies below).
We do not intentionally collect special-category data, and we ask you not to enter sensitive personal details into free-text fields — including rehearsal conversations. Treat the Rehearsal Room like a role-play exercise, not a diary: use invented or generalized details where you can.
AI processing
Parts of the LPPA are generated by artificial-intelligence language models:
- The Deep Read report and extended-forecast questions are generated by sending your assessment answers, computed scores, and any role/context you provided to our AI provider.
- The Rehearsal Room works by sending each turn of the conversation (your messages and the AI's prior messages, plus your scenario setup) to our AI provider in real time to generate the counterpart's and facilitator's responses. This happens for every rehearsal, including ones you don't opt to save — real-time processing is required for the conversation to function; the opt-in controls only whether we store the transcript afterward.
We access these models via OpenRouter, which routes our requests to Anthropic (Claude models). These providers process your data solely to generate the response on our behalf. Your data is never used to train AI models: we have opted out of data sharing with our AI providers, and every single request we send carries an explicit instruction that restricts it to endpoints that do not collect, retain, or train on inputs. We do not send your email address or payment details to the AI providers.
AI-generated content is for self-reflection and practice. It can be imperfect or inaccurate, and it is not professional, psychological, or medical advice.
How we use your data, and our legal bases
Under GDPR, we rely on the following legal bases:
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Run the Assessment and generate your results | Consent (Art. 6(1)(a)) — by starting the Assessment; and/or legitimate interests (Art. 6(1)(f)) in operating the Site |
| Generate your AI-personalized Deep Read and extended forecast | Contract (Art. 6(1)(b)) for paid reports; otherwise consent (Art. 6(1)(a)) |
| Run Rehearsal Room sessions (real-time AI processing) | Consent (Art. 6(1)(a)) — by starting a rehearsal |
| Store rehearsal transcripts you opt in to saving, and moments you flag | Consent (Art. 6(1)(a)) |
| Email your results to you (when you provide an email) | Consent (Art. 6(1)(a)) |
| Sign you in with an emailed login code | Legitimate interests (Art. 6(1)(f)) in securing accounts |
| Process your purchase and deliver your paid report | Contract (Art. 6(1)(b)) |
| Send transactional emails (receipts, report delivery) | Contract (Art. 6(1)(b)) |
| Send marketing emails (only if you opt in) | Consent (Art. 6(1)(a)) |
| Review flagged moments and aggregate usage to improve the product | Legitimate interests (Art. 6(1)(f)) in improving the Assessment |
| Study and test how well the Assessment measures what it claims to, using de-identified responses | Legitimate interests (Art. 6(1)(f)) in validating the instrument — see Research use below. You may object at any time |
| Analytics, measurement, and improving the Site | Consent for analytics cookies; otherwise legitimate interests (Art. 6(1)(f)) |
| Security, fraud prevention, and legal compliance | Legitimate interests (Art. 6(1)(f)) and legal obligation (Art. 6(1)(c)) |
Where we rely on consent, you can withdraw it at any time without affecting processing already carried out.
Who processes your data (processors & sub-processors)
We use trusted service providers ("processors") who handle data on our behalf under contract. We do not authorize them to use your data for their own purposes.
- Amazon Web Services (AWS) — hosting, compute (EC2), and database storage (RDS/PostgreSQL) in the US (us-east-1) region.
- Amazon SES (AWS) — sending transactional and (where applicable) marketing emails.
- Stripe — payment processing. Stripe acts as an independent controller for payment data under its own Stripe Privacy Policy.
- OpenRouter, Inc. — AI request routing for report generation and the Rehearsal Room.
- Anthropic, PBC — the AI model provider (Claude) that generates reports and rehearsal responses, reached via OpenRouter.
- ElevenLabs — text-to-speech: converts the AI's rehearsal lines into audio when you enable voice. Only the text of those lines is sent; never your own voice audio.
- Slack — our internal operations channel. Limited operational notifications (e.g., a new submission, a payment confirmation, a flagged rehearsal moment with its excerpt and your email if you provided one) are posted to our private team workspace so we can respond quickly.
- Google Analytics (Google LLC) — Site analytics and measurement.
- Google LLC (Sign in with Google) — only if you choose to sign in with Google. Google tells us your email address (and whether Google has verified it), your name, and the URL of your Google profile photo. That is the whole list: we do not receive or request your contacts, calendar, files, or any other Google data, and we have no access to your Google account. Your photo is displayed by linking to Google's servers; we never copy it onto ours. Google will know that you signed in to this site, in the same way it would for any site you use it on. Signing in with Google is always optional; the emailed sign-in code does the same job without involving Google, and without giving us your name or photo.
We may update this list as our services evolve; the current list will always be available on this page.
International data transfers
We are based on and host data in the United States. If you are located in the European Economic Area (EEA), the United Kingdom, Switzerland, or elsewhere outside the US, your information will be transferred to and processed in the US.
Where required, these transfers are protected by appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs) (and the UK International Data Transfer Addendum), together with additional technical and organizational measures. You may request a copy of the relevant safeguards using the Contact details below.
How long we keep your data
We keep personal information only as long as needed for the purposes above:
- Assessment answers and computed results: retained to provide and improve the Assessment and to make your results available to you. Retained for 24 months, after which they are deleted or anonymized. If you purchased a report, we keep the associated result for as long as needed to support that purchase.
- Rehearsal session metadata, opted-in transcripts, flagged moments, saved scenarios, and practice notes: retained for up to 24 months, after which they are deleted or anonymized. You can ask us to delete any of these earlier at any time.
- Email address: retained until you unsubscribe or request deletion, or up to 24 months of inactivity. Login codes are single-use and short-lived.
- Purchase and transaction records: retained as required for tax, accounting, and legal purposes (typically 7 years under applicable law).
- Analytics data: retained per our analytics configuration (default Google Analytics retention of up to 14 months).
When a retention period ends, we securely delete or anonymize the data.
Your privacy rights
Depending on where you live, you have some or all of the following rights:
- Access — get a copy of the personal information we hold about you.
- Rectification — correct inaccurate or incomplete information.
- Deletion ("right to be forgotten") — ask us to delete your information, including saved rehearsal transcripts and flagged moments.
- Portability — receive your data in a structured, machine-readable format.
- Restriction and objection — limit or object to certain processing, including profiling and direct marketing.
- Withdraw consent — at any time, where processing is based on consent.
- Lodge a complaint — with your local data protection authority (EEA/UK). We'd appreciate the chance to resolve your concern first.
How to exercise your rights: email us at hello@leadershippressuretest.com. We will respond within the timeframe required by law (generally 30 days under GDPR; 45 days under CCPA). We may need to verify your identity before acting on a request. Exercising your rights is free, and we will not discriminate against you for doing so.
We do not sell your data
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. Your assessment answers, results, and rehearsal conversations are never used for advertising, and (as described in AI processing above) are not used to train AI models.
For California residents, under the California Consumer Privacy Act (CCPA/CPRA): we have not sold or "shared" (as those terms are defined) personal information in the past 12 months, and we do not do so today. Because we don't sell or share your data, there is nothing to opt out of — but if this ever changes, we will update this policy and provide a clear "Do Not Sell or Share My Personal Information" choice before doing so. California residents also have rights to know, delete, correct, and to non-discrimination, which you can exercise using the Contact details above.
Cookies and similar technologies
We use a small number of cookies and similar technologies:
- Strictly necessary / session cookies — keep the Site working, remember your progress through the Assessment, keep you signed in, and secure your session. These are always on.
- Preference cookies — remember choices like your language.
- Analytics cookies — Google Analytics, to understand how the Site is used and improve it.
- Consent cookies — remember your cookie preferences.
Where required (for example, in the EEA/UK), we load non-essential cookies only after you consent via our cookie banner. You can change or withdraw your choices at any time through the cookie settings link on the Site, and you can control cookies through your browser settings.
Children
The LPPA is intended for adult leaders and professionals. It is not directed to children, and we do not knowingly collect personal information from anyone under 16 (or under 18 where required by local law). If you believe a minor has provided us with personal information, please contact us and we will delete it.
Research use
The Assessment makes a claim — that there are five recognisable patterns in how people respond to pressure. A claim like that is only worth anything if it can be tested, and testing it needs real answers from real people.
So we may use your responses, in de-identified form, to study and improve the Assessment. That means checking whether individual questions actually measure what we think they measure, whether the patterns hold up across many people, and whether the results are stable and fair. It may also mean working with external researchers who challenge our model — the point of that work is to find out if we are wrong.
What this means in practice:
- De-identified means your name, email, and anything else that identifies you is removed first. What remains is answers and scores, not a person.
- We never publish your individual result, and we never publish anything you wrote in your own words unless you separately and explicitly gave permission for that specific quote — which you can withdraw at any time.
- This is not marketing. Research use does not put you on a mailing list and does not change what we send you.
- You can object. Email us and we will exclude your responses from this use. It costs you nothing and changes nothing else about your results.
We are telling you this before you start rather than asking for it afterwards, because permission collected retroactively is not really permission.
A note on your results and rehearsals
Your Assessment answers, results, and Rehearsal Room conversations describe behavioral tendencies for the purpose of leadership self-reflection and development. They are not medical, psychological, or diagnostic information, and they are not used for hiring, promotion, or other high-stakes decisions. We treat this information as ordinary personal data, not as health data. The AI counterpart and facilitator in the Rehearsal Room are practice tools, not a therapist or a coach certification.
Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you. Please review this page periodically.
Contact
Questions, requests, or complaints about this policy or your personal information:
- Email: hello@leadershippressuretest.com
- ASAN Digital LLC (product operator / joint controller): 13 Station Ave, Schwenksville, PA 19473
- Coach Landing (framework author / joint controller): Contact: hello@leadershippressuretest.com
This policy is governed by the laws of the Commonwealth of Pennsylvania, USA, without regard to conflict-of-laws principles, and applies alongside any additional rights you have under the laws of your own jurisdiction.