Privacy Policy
Effective date: July 13, 2026 Last updated: July 13, 2026
This Privacy Policy explains how your information is collected, used, and protected when you use the Leadership Pressure Pattern Assessment ("LPPA," the "Assessment," "we," "us," or "our") at leadershippressuretest.com (the "Site").
The LPPA is a free self-reflection tool for leadership development. It is not a clinical, psychological, or medical assessment, and it is not designed for diagnosis, hiring, or other high-stakes decisions. Your answers and results are treated as ordinary personal information — not as health or medical data.
Who we are
The LPPA is a collaboration, co-designed by two organizations that act as joint controllers of your personal information under the EU/UK General Data Protection Regulation (GDPR):
- ASAN Digital LLC — the technology and product operator. ASAN Digital builds and runs the platform, hosts the Site, and manages payments, email, and data storage. (Contact: Stefan Verleysen.) Registered address: 13 Station Ave, Schwenksville, PA 19473.
- Coach Landing — the coaching practice and author of the assessment framework and content. The Assessment's intellectual property and methodology belong to Coach Landing. (Contact: Noam Gamady.) Address: Contact: hello@leadershippressuretest.com.
In plain terms: ASAN Digital LLC runs the technology and handles your data day-to-day; Coach Landing owns the framework you're interacting with. For any privacy question you can reach us at a single point of contact (see Contact below), and we will coordinate internally.
Co-designed by ASAN Digital LLC & Coach Landing.
What data we collect
Information you provide or generate by using the Assessment
- Assessment answers — the responses you select as you move through the questions.
- Computed results — your primary and secondary patterns, radar scores, and pattern-clarity score, derived from your answers.
- Email address — only if you choose to provide it (for example, to receive your results or to purchase a report). Providing your email is optional to take the Assessment.
- Purchase information — if you buy the $19 "Deep Read" report, our payment processor (Stripe) collects and processes your card details. We never see or store your full card number. We receive only limited confirmation data such as your name, email, country, the last four digits of your card, and whether the payment succeeded.
Information collected automatically
- Basic technical and usage data — such as your device/browser type, approximate region derived from IP address, pages viewed, and how you interact with the Site.
- Marketing/attribution data — UTM parameters and referral information that tell us how you found the Site.
- Analytics data — aggregate and event-level usage data via Google Analytics (see Cookies below).
We do not intentionally collect special-category data, and we ask you not to enter sensitive personal details into free-text fields.
How we use your data, and our legal bases
Under GDPR, we rely on the following legal bases:
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Run the Assessment and generate your results | Consent (Art. 6(1)(a)) — by starting the Assessment; and/or legitimate interests (Art. 6(1)(f)) in operating the Site |
| Email your results to you (when you provide an email) | Consent (Art. 6(1)(a)) |
| Process your purchase and deliver your paid report | Contract (Art. 6(1)(b)) |
| Send transactional emails (receipts, report delivery) | Contract (Art. 6(1)(b)) |
| Send marketing emails (only if you opt in) | Consent (Art. 6(1)(a)) |
| Analytics, measurement, and improving the Site | Consent for analytics cookies; otherwise legitimate interests (Art. 6(1)(f)) |
| Security, fraud prevention, and legal compliance | Legitimate interests (Art. 6(1)(f)) and legal obligation (Art. 6(1)(c)) |
Where we rely on consent, you can withdraw it at any time without affecting processing already carried out.
Who processes your data (processors & sub-processors)
We use trusted service providers ("processors") who handle data on our behalf under contract. We do not authorize them to use your data for their own purposes.
- Amazon Web Services (AWS) — hosting, compute (EC2), and database storage (RDS/PostgreSQL) in the US (us-east-1) region.
- Amazon SES (AWS) — sending transactional and (where applicable) marketing emails.
- Stripe — payment processing. Stripe acts as an independent controller for payment data under its own Stripe Privacy Policy(https://stripe.com/privacy).
- Google Analytics (Google LLC) — Site analytics and measurement.
We may update this list as our services evolve; the current list will always be available on this page.
International data transfers
We are based on and host data in the United States. If you are located in the European Economic Area (EEA), the United Kingdom, Switzerland, or elsewhere outside the US, your information will be transferred to and processed in the US.
Where required, these transfers are protected by appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs) (and the UK International Data Transfer Addendum), together with additional technical and organizational measures. You may request a copy of the relevant safeguards using the Contact details below.
How long we keep your data
We keep personal information only as long as needed for the purposes above:
- Assessment answers and computed results: retained to provide and improve the Assessment and to make your results available to you. Retained for 24 months, after which they are deleted or anonymized. If you purchased a report, we keep the associated result for as long as needed to support that purchase.
- Email address: retained until you unsubscribe or request deletion, or up to 24 months of inactivity.
- Purchase and transaction records: retained as required for tax, accounting, and legal purposes (typically 7 years under applicable law).
- Analytics data: retained per our analytics configuration (default Google Analytics retention of up to 14 months).
When a retention period ends, we securely delete or anonymize the data.
Your privacy rights
Depending on where you live, you have some or all of the following rights:
- Access — get a copy of the personal information we hold about you.
- Rectification — correct inaccurate or incomplete information.
- Deletion ("right to be forgotten") — ask us to delete your information.
- Portability — receive your data in a structured, machine-readable format.
- Restriction and objection — limit or object to certain processing, including profiling and direct marketing.
- Withdraw consent — at any time, where processing is based on consent.
- Lodge a complaint — with your local data protection authority (EEA/UK). We'd appreciate the chance to resolve your concern first.
How to exercise your rights: email us at hello@leadershippressuretest.com. We will respond within the timeframe required by law (generally 30 days under GDPR; 45 days under CCPA). We may need to verify your identity before acting on a request. Exercising your rights is free, and we will not discriminate against you for doing so.
We do not sell your data
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
For California residents, under the California Consumer Privacy Act (CCPA/CPRA): we have not sold or "shared" (as those terms are defined) personal information in the past 12 months, and we do not do so today. Because we don't sell or share your data, there is nothing to opt out of — but if this ever changes, we will update this policy and provide a clear "Do Not Sell or Share My Personal Information" choice before doing so. California residents also have rights to know, delete, correct, and to non-discrimination, which you can exercise using the Contact details above.
Cookies and similar technologies
We use a small number of cookies and similar technologies:
- Strictly necessary / session cookies — keep the Site working, remember your progress through the Assessment, and secure your session. These are always on.
- Analytics cookies — Google Analytics, to understand how the Site is used and improve it.
- Consent cookies — remember your cookie preferences.
Where required (for example, in the EEA/UK), we load non-essential cookies only after you consent via our cookie banner. You can change or withdraw your choices at any time through the cookie settings link on the Site, and you can control cookies through your browser settings.
Children
The LPPA is intended for adult leaders and professionals. It is not directed to children, and we do not knowingly collect personal information from anyone under 16 (or under 18 where required by local law). If you believe a minor has provided us with personal information, please contact us and we will delete it.
A note on your results
Your Assessment answers and results describe behavioral tendencies for the purpose of leadership self-reflection and development. They are not medical, psychological, or diagnostic information, and they are not used for hiring, promotion, or other high-stakes decisions. We treat this information as ordinary personal data, not as health data.
Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you. Please review this page periodically.
Contact
Questions, requests, or complaints about this policy or your personal information:
- Email: hello@leadershippressuretest.com
- ASAN Digital LLC (product operator / joint controller): 13 Station Ave, Schwenksville, PA 19473
- Coach Landing (framework author / joint controller): Contact: hello@leadershippressuretest.com
This policy is governed by the laws of the Commonwealth of Pennsylvania, USA, without regard to conflict-of-laws principles, and applies alongside any additional rights you have under the laws of your own jurisdiction.